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Olympic swimmer Amanda Beard poses naked in the ad
American Olympic swimmer Amanda Beard caused a splash in Beijing today when she posed naked in front of a US flag to protest against the fur trade.
In a poster for the animal rights group PETA, the reigning 200-meter breaststroke champion – who also appeared in Playboy in 2007 – appears naked in front of the flag flag with the slogan: “Be comfortable in your own skin. Don’t wear fur.”
The 26-year-old Beard swore: “I’d much rather go naked than ever put a dead animal on my body.”.
Making a splash: Olympic swimmer Amanda Beard poses naked in the ad
She said she decided to participate in the PETA campaign because she loved animals and was horrified to see how fur was produced for fashion in some places.
“I have seen a lot of the videos, and (it) brings me to tears,” the four-time Olympian was quoted saying in a PETA statement. “What (some people) think is pretty is actually something that’s very gruesome and gross.”
The 26-year-old came to prominence at the 1996 Atlanta Olympics when as a 14-year-old she took her teddy bear with her on to the victory podium.
She won gold in the 200m breaststroke at the Athens Olympics in 2004 and, billed as one of the world’s sexiest athletes, has also appeared in Sports Illustrated and FHM magazines.
Amanda with her poster at the launch today
Jason Baker, an Asia-Pacific spokesman for People for the Ethical Treatment of Animals, said today’s launch of the ad was “a bit more dramatic than we had planned” after Chinese security officials visited a hotel where an official news conference had been scheduled and shut down the event.
“From what I’ve been told from the hotel, the public security bureau showed up at midnight and told them our specific event had to be canceled for safety reasons, without going into any specifics,” Baker said. “When I arrived at 8 a.m., there were public security officials in the press conference room we had booked.
“Amanda didn’t want her voice to be silenced, so we went ahead and arranged something else — we never knew if we were going to be stopped at any point.”.
Amanda on poolside while training in Beijing
Baker said the protest was not against China and did not interfere with the Olympics. Police and security did not interfere with the event outside the village’s south gate.
“It was a sexy ad really designed for the US market. It was positive, and it was (supposed) to be done in a private function room,” Baker said.
“I’m surprised they were so concerned, given we’ve done similar with Asian celebrities in the past.”
Eva Mendes in a sultry shot from the banned advert
‘It’s my secret,’ whispers Eva Mendes in her new advertising campaign. But what isn’t secret is her body – which has caused outrage across America.
Her 30-second advert for new perfume Secret Obsession has been banned by U.S. networks after being deemed far too racy for TV – because it shows a brief glimpse of Eva’s nipple.
Secret: Eva Mendes in a sultry shot from the banned advert
In the black and white advert a mostly bare Eva rolls around seductively in an unmade bed. At one point the 34-year-old caresses herself, offering observant viewers the quick glimpse of her chest.
‘Between love and madness lies obsession,’ she whispers. ‘Love…madness. It’s my secret.’.
Exposed: The star caresses her breasts as she rolls in her bed
Calvin Klein bosses don’t seem upset by the controversy, posting the advert on their website under the headline ‘Eva Mendes banned advert’.
‘This development is not entirely a surprise for the U.S. market,’ said Tom Murry, president and chief operating officer of Calvin Klein Inc.
Saucy: The revealing video shows a quick peak of Eva’s nipple
‘We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale.
‘We are anticipating a very successful global launch.’.
Sexy: A still from the controversial video
Eva previously exposed her body in the 2007 film We Own The Night. She told interviewers at the time she was horrified by what her father might think.
‘I told my dad. I said, ‘Dad, Poppy you cannot be there on time. Nobody can.’ It’s a tough one. I understand.
‘It premiered in Cannes and I’m sitting there in the audience and I was like, “Oh my God, no that’s me. Oh my God, oh my God. That’s me. That’s my boob, that’s my boob.”‘.
Eva bares all in the anti-fur PETA advert
Since then Eva has overcome her embarrassment to bare all for animal rights charity Peta, in the ‘I’d rather go naked than wear fur’ campaign.
Back in 1995 Calvin Klein was investigated by the U.S. Federal Bureau of Investigation over whether a series of suggestive shots of young models was pornographic. And in 1980 a young Brooke Shields caused outrage whispering ‘You want to know what comes between me and my Calvins? Nothing.’.
And with her clothes on: Eva looks stunning at the premiere of We Own The Night
Eva Herzigova’s racy GQ shoot
Eva Herzigova has abandoned her iconic Wonderbra for a racy cover shoot for Italian GQ.
The supermodel appears topless on the magazine’s latest issue, frolicking through a field in nothing but a lacy pair of lingerie.
Bella donna: Eva Herzigova on the Italian issue of GQ magazine
The 34-year-old is back to work – and back in amazing shape – after welcoming her first child, George, with multi-millionaire Italian boyfriend Gregorio Marsiaj last year.
Eva became a household name after winning the Wonderbra contract, thanks to a 30ft billboard displaying her assets with the caption ‘Hello Boys’.
Five years ago she had to deny that she was taking drugs or had anorexia after pictures emerged of her looking decidedly gaunt.
She claimed she was simply neglecting to take care of herself.
With an estimated £10million fortune now in the bank, Eva has now retired from the catwalk but continues to do magazine editorial shoots for top end designers including Louis Vuitton and Marc Jacobs.
Heidi Klum strikes a bikini pose on the beach
As a top model Heidi Klum has plenty of experience in striking a pose.
But she took part in an all-together different shoot today when she modelled her bikini on the beach for husband Seal.
The loved-up pair looked blissfully happy as they played around with the camera on a family holiday in Sardinia.
Picture perfect: Heidi strikes a pose for her husband.
Beach body: Heidi shows off her fabulous figure in a tiny black bikini
Heidi showed off her fantastic figure in a black bikini which belied the fact that she has three children.
Husband Seal also looked in good shape wearing a floral pair of swimming trunks, which revealed his toned physique.
Despite being married for three years the pair still looked besotted each other as they relaxed on the beach.
Happy couple: The romantic pair are clearly still mad about each other after three years of marriage
The notoriously loved-up couple kissed and fooled round in the sun and Heidi even tried her hand at catching a fish in a net.
The whole family were obviously enjoying the break a youngsters Erna, Leni and Johan made sandcastles and played with their toys on the beach.
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