Victoria Beckham shoot for Armani lingerie

Victoria Beckham shoot for Armani lingerie

Victoria Beckham reveals the sizzling results of her first lingerie shoot for designer Giorgio Armani.
After being persuaded by Italian fashion boss Giorgio Armani to pose in the series of adverts, the 34-year-old reveals her enviable figure in a polka-dot bra and high-cut thong set which leave little to the imagination.
The mother-of-three has complained in the past that she looks ‘really awful naked’.
But her lack of confidence is not evident as she sprawls langorously on the carpet of a dimly-lit hotel room in the film-noir style shoot.

Laid bare: Victoria Beckham lays sprawled on a carpeted floor in the film-noir style lingerie shoot for Armani lingerie
Looking highly-toned, and without an inch of fat on her slim frame, Victoria even shows off what looks like a six-pack in the highly-stylised photos.
Of course, with so many talented airbrushers about, many will suspect there has been some tampering in the Armani picture studio – especially seeing as she has previously spoken of the toll pregnancy has taken on her shape.
‘There are loads of things I don’t like about my body’, she said. ‘I’ve got so much saggy skin on my stomach.’
The pictures of Victoria, which will grace billboards and magazines are from her first shoot in the three-year multi-million pound deal.

Victoria strikes a typically mean and moody pose, as the black and white photos show her in the most flattering light
Victoria landed the £12million modelling deal late last year, following in the footsteps of her football superstar husband David, 33, who posed in his underwear for a high-profile Armani campaign which attracted thousands of fans at its unveiling in San Francisco in 2008.
She said at the time: ‘To be given this opportunity to work with Armani is thrilling. I have so much respect for him.’
While Armani himself praised Victoria, herself a designer, as ‘a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.’.

Victoria seems to have taken a leaf out of husband David’s book, himself an Armani model, and got herself a six-pack just like his
Victoria has previously worked as a model, and has recently launched her own collection of dresses under her own label dVb which have won acclaim from the fashion industry’s fiercest critics.
Her collaboration with Armani comes as husband David has moved temporarily to Italy’s fashion capital, Milan, while on loan to club AC Milan.
David has told reporters that he has his wife’s full support after it was revealed that his family will remain in America while he returns to Europe.

David and Victoria Beckham out and about in Milan recently as he prepared to kick off a three-month stint for AC Milan on loan from the Los Angeles Galaxy

Hannah Robinson bikini-clad companion

Hannah Robinson bikini-clad companion

Apprentice contestant Alex Wotherspoon swapped business for pleasure on a luxury holiday in Majorca with his girlfriend Hannah Robinson.
The 25-year-old looked rather thrilled to have traded the boardroom for the beach as he strolled hand in hand with his bikini-clad companion at the Lindner Golf & Wellness Resort.
The pair weren’t shy about putting their affection on show, smothering each other with kisses as they frolicked in the water.

From boardroom to the beach: Alex Wotherspoon and girlfriend Hannah Robinson in Majorca over the weekend.

Swept away: Alex laps up the attention from his girlfriend
Alex, who came in joint third place with Helene Speight in the final of the BBC show earlier this month, became as famous for his pout as his sales prowess during the show and recently signed up to a modelling agency.
He explained: ‘I didn’t get the job, so I thought I might as well use what I’ve got.
‘So I went to see Models One. I saw the head of the men’s division, and it was brilliant!.

Making a splash: The fired Apprentice horses around in the sea
‘I was sat in reception with all these good-looking guys going past me and I was like, “S***”. They were pretty amazing looking.
‘They’re putting out the feelers with Thomas Pink, Paul Smith and M&S.
‘They said that I’m a bit taller than your usual model, but because I have the profile they’re interested in me. I’m definitely going down that route now.’.

Diving in: Hannah goes in for a hug.

Workout: Alex puts his muscles to the test
The former regional sales manager remains as ambitious as ever, and has set his sights on following in David Beckham’s footsteps with a campaign for Italian designer Armani.
But he admits it might take a bit of work.
He says: ‘I do need to buff up a bit. I’ve been going to the gym quite a bit – I have a personal trainer.
‘You know Brad Pitt’s look in Fight Club? That’s what I want to look like.’.

Sun lovers: Alex, who has just signed up for a modelling career, tops up his tan

David Beckham reveals new advertising campaign for Emporio Armani underwear

David Beckham reveals new advertising campaign for Emporio Armani underwear

Most women go weak at the knees just thinking about David Beckham, so a 100ft advert of the star sporting a pair of tight white briefs was bound to drive crowds wild.
It may have been his chiselled physique that drew hundreds of screaming girls to the launch of his new advertising campaign for Emporio Armani underwear.
But once the images were unveiled, all eyes were on Beckham’s legendary Goldenballs, which appeared to have been tampered with.

Pumped up: David Beckham reveals his new ad for Emporio Armani. And he appears to have had a little help from the airbrushers, compared to a picture of the star, right, taken in 2006.

Goldenballs rides again: The unveiling of David Beckham’s new Emporio ad revealed a grand package – but were Armani’s airbrushers hard at work?.

Overwhelmed: Excited fans scream as they get their first glimpse of the giant Armani advertising mural in San Francisco.

The 33-year-old is pictured relaxing in his underpants against a backdrop of sand and surf on Malibu Beach in California, but on close inspection his package seems to have benefited from a little computer enhancement.
In comparison, when he wore similar white trunks on holiday off Italy’s Ligurian coast more than two years ago, he just did not seem to fill them as well.
The campaign is part of Beckham’s three-year deal with Armani worth an estimated £10million.
The giant poster is only at a department store in San Francisco but UK fans will be able to see the advertisements on normal-sized billboards.
Beckham’s mixed image of both family man and sex symbol has been a big draw for advertisers.
He is global ambassador for Armani and is the face and body of the designer’s cotton-rich and Lurex-stitched underwear range.
The 73-year-old Italian designer has become friends with Beckham and his wife, Victoria, dining with them several times since their move to California.
The 2008 autumn/winter collection campaign is the second by the Los Angeles Galaxy footballer. The first one, in which he was pictured in an open shirt and briefs laid back on a white bed was hugely popular.
Eyebrows were also raised then over the size of his golden-bulge but the campaign was so successful it boosted sales of the underwear, which retails from £14.
Of the campaign, Armani said: ‘David is truly a modern day icon in that his fame extends well beyond the realm of soccer.

Hot stuff: Beckham unveils his brief-clad body. The photographs for the autumn/winter collection were shot on Malibu beach.

Meet the fans: Beckham greets fans at the frenzied Macy’s launch of his new line of Emporio Armani underwear
‘He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this.’
Beckham said: ‘I first met Mr Armani quite a few years ago while I was working with the England team when he designed our World Cup suit.
‘I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now. For me, Giorgio Armani is a man who has been at the top of his game for more than 30 years.’
A spokesman for Beckham denied the pictures had been digitally altered or that the underwear was padded.
He said: ‘There wasn’t any enhancement to that said region.’

The comedian stripped off to his underwear for Heat magazine

The comedian stripped off to his underwear for Heat magazine

Gavin & Stacey star James Corden has celebrated his newly minted sex symbol status with a cheeky photo shoot inspired by David Beckham’s now infamous Armani ad.
The comedian stripped off to his underwear for Heat magazine, recreating the daring image with the help of a little, er, enhancement.

Unlikely sex symbol: Gavin & Stacey star James Corden spoofs David Beckham’s infamous pose for Heat magazine.

Original: David Beckham stripped down for Armani last year.

He’s brooding expression is the same, however his torso doesn’t exactly stack up to the LA Galaxy star’s rippling six-pack.
Of his newly unearthed heartthrob status, he says: “I just think, ‘At last, they’ve noticed!’
Still, it hasn’t come as a complete surprise for James, who says he’s never had much trouble attracting women.
“Ever since I’ve been at school I’ve always done alright with girls. I’ve never really thought of myself as unattractive, really. I’ve always thought I had something to offer.
There’s no doubt the shot will catch the attention of singer and BBC3 presenter Lily Allen, 22, whom has been romantically linked with.
While James is clearly not adverse to a little exposure, he did become suddenly shy when asked about the nature of their relationship.
He said: “I don’t want to be an arse and not talk about her but I feel like the minute I do, it’s just going to create more interest.”
“I feel like I shouldn’t say anything because she’s my mate. Only because she kind of gets talked about enough and I don’t think I’d be much of a friend if I discussed it.”
Earlier this year, James scooped two Bafta awards for the BBC3 sitcom which he both writes and stars in.
The series, essentially the love story of a Welsh girl and an Essex boy, is expected to move to BBC1 primetime and has received interest in the US market.
It has been a hit with audiences of all ages and even has its own Facebook group “What’s Occurring?” in homage to the character Nessa’s catchphrase.
Heat magazine is out now.

Affection: James has previously referred to Lily as an ‘amazing’ girl

Posh strips off for new ad campaign

Despite her recent foray back into global pop stardom, Victoria Beckham has still managed to find time to strip off and pose nude for a new designer campaign.
Covering her modesty with her hands and the caption “Protect the skin you’re in” Posh Spice is the official face of a T-shirt created by Marc Jacobs to raise awareness of the damage sun can do to skin.
The sure-to-be cult item is a bid to support The Interdisciplinary Melanoma Cooperative Group.

Naked ambition: Posh will soon adorn the chests of fashionistas to help raise the profile of skin protection
Although it is sure to gain the campaign column inches and a significant following, using perma-tanned Posh could be seen as a bit of an odd choice to be the face of such a cause.
However, the Spice Girl, who has not sported the pale and interesting look since back in the nineties, claims her attitude to skincare has changed since moving to the States.
“I have realised how important it is to practise safe sun for myself and to keep the skin of my three boys well protected as well,” she says.
It seems that where her husband goes Victoria follows, in every meaning of the phrase. Footballer David recently got his kit off for a controversial Armani underwear campaign.

Husband David stripped off late last year for Armani

Posh strips off for new ad campaign