The former Hollyoaks star is the face of Ultimo’s D-G range

Sarah Harding and Gemma Atkinson today unveiled their latest lingerie campaign

The former Hollyoaks star is the face of Ultimo’s D-G range

Gemma Atkinson has proved once again why she’s one of the nation’s favourite pin-ups.
The model’s skimpy blue bikini barely contained her surgically-enhanced 34E breasts as she lapped up the Spanish sun while on a romantic break with boyfriend Marcus Bent.
Atkinson, 23, spent some time making waves in the sea before enjoying a passionate embrace with the 29-year-old footballer.

Lapping up the Spanish sun: Gemma Atkinson strips down to a skimpy blue bikini yesterday
The starlet first set pulses racing with her appearance on reality TV show I’m A Celebrity… Get Me Out Of Here! in 2007, where her ample physical attributes made an impression.
However the shapely actress lost some of her curves during the fortnight on the show, due to the sparse jungle diet and her rigorous daily exercise regime.

Gemma Atkinson continues her reign as the Queen of the bikini babes
This left the self-confessed “gym-freak” in a panic – especially as it meant a breast decrease.
However judging from these pictures, Atkinson has clearly regained her curves.
The glamour girl, who is the face of Ultimo’s D-G range, has had a turbulent relationship with striker Bent.

Gemma is enjoying a romantic getaway with footballer Marcus Bent
The couple, who are currently building a home together, started dating a couple of years ago after meeting at a party.
He was engaged to Kelly Clark, the mother of his two-year-old daughter, at the time.
After they split up, Atkinson dated Manchester United footballer Cristiano Ronaldo and was linked to Newcastle United player Alan Smith.
But if their fun in the sun is anything to go by, the couple are sizzling hot.

On top form: The couple first started dating a few years ago but have recently made the decision to move in together

Sarah Harding and Gemma Atkinson today unveiled their latest lingerie campaign

Sarah Harding and Gemma Atkinson today unveiled their latest lingerie campaign just in time for Valentine’s Day.
The Girls Aloud singer, 26, and I’m A Celebrity… Get Me Out Of Here! reality star, 23, flash their figures in a series of underwear poses in the latest campaign for Ultimo.
A week before February 14th, Ultimo’s latest collection features Gemma and Sarah dressed in a series of bra and knicker combinations.

Blushing belle: Sarah Harding sizzles in her hot pink lingerie in the new Ultimo ads
Scottish firm Ultimo flew their celebrity models to the warmer climes of Miami, Florida for the photo shoot last month to make sure they didn’t get too chilly in their briefs.
Ex-Hollyoaks actress Gemma, who is planning to launch a pop career following her appearance on Soapstar Superstar, was unveiled as the face of Ultimo’s D-G range in November.
Gemma wowed viewers of I’m A Celebrity two months ago with her svelte size 4 figure and her surgically-enhanced 34E breasts in a series of skimpy bikinis.

Sizzling: Gemma Atkinson shows off the tan she acquired in the jungle in I’m A Celebrity.

Yin and yang: Sarah Harding shows off her toned stomach
Sarah piped her Girls Aloud bandmates to become an Ultimo spokesmodel in 2006 and models their A-C line. The latest Spring/Summer 2008 shots mark her last campaign as an ‘Ultimo Angel’.
The pop star admits she spent time in gym getting in top shape for the new ad: “I am not a supermodel like all the other previous Ultimo models so I worked really hard to look the best I possibly could.”
Ultimo creator Michelle Mone said: “Sarah has been great to work with. When Sarah was signed as The Face and Body of Ultimo in 2006, she was not a professional model like her predecessors, however, the more Ultimo photoshoots she experienced, the more confident she became.

Busty beauty: Gemma Atkinson is the face of Ultimo’s D-F range
“It has been a pleasure to work with Sarah and I wish her all the best for the future. Sarah’s successor will be named soon.”
Gemma and Sarah follow in the footsteps of previous Ultimo models Rachel Hunter, Penny Lancaster and Helena Christensen.
The latest Ultimo collection is available from Debenhams stores nationwide.

Bright lights: Sarah’s sizzling tan is complemented by the bright underwear ensembles.

Valentine’s Vixen: Gemma’s shows off her slender size 4 figure

Gemma voted out of jungle as she looks skinnier than ever

Jungle bikini babe Gemma Atkinson made a shock exit from I’m A Celebrity last night after becoming the seventh contestant to be voted off the show.
As the ex-Hollyoaks actress found out she was leaving, she hugged her camp-mates – and later told Ant and Dec she was relieved to be going home.
“I just want to see my mum”, she said.

Super skinny: Gemma looks more toned every day she spends in jungle
The 23-year-old was up against former Catatonia singer Cerys Matthews and the pair stood with an arm around each other’s back as they waited to find out who would be going.
When she found out she was the public’s choice, Gemma beamed.
“The worst thing is not being able to contact your family. It’s time for me to leave. I’ve got bruises all over my legs and I’m hungry.”.

She predicted that J or Christopher Biggins would win the show.
Earlier in the day, Gemma, famous for her ample curves, appeared to be sporting an increasingly slimline figure.
After just two weeks in the jungle, the ex-Hollyoaks babe is rapidly turning into a shadow of her former self.

Relief: The Hollyoaks babe finds out she’s going home
The shapely actress stripped down to just a bikini again today to reveal her ever-decreasing form, uber-taut stomach – and defiantly buoyant cleavage.
In the past, the size 4 actress has confessed to being a “gym-freak” but the sparse jungle diet and a regular exercise routine have had a dramatic impact.
And she had sworn not to follow in the footsteps of former contestant Myleene Klass who wowed viewers with her white bikini.

Nervous: Gemma waits with J and Cerys to hear her fate.

Hug: Janice embraces Gemma as she gets ready to leave the camp
But despite her demure words, the starlet’s surgically enhanced 34E breast have rarely been off the screen since the start of the hit series.
Shortly before entering the ITV show, the 23-year-old model/actress was unveiled as the latest face of Scottish-based underwear firm Ultimo.

Ever decreasing: Gemma appears to have been shrinking since she went into the jungle
If she is losing weight, it’ll mean she’ll be in tip-top shape for her upcoming Ultimo photoshoot in Florida.
Earlier in the week, excited Gemma told Christopher Biggins and Jason ‘J’ Brown, she will be starring in a sexy shoot with fellow Ultimo models Girls Aloud singer Sarah Harding and Peter Crouch’s girlfriend Abbey Clancy.
She enthused: “When I come back I’ve got to do the Spring Summer for next year.

Glamorous: A fuller figured Gemma in the new Ultimo ads
“Sarah Harding does the A to C cup. I do the D to G cup so it’s cool. All the bras that I’m modelling they let me keep them – they do like corsets, suspenders, everything, so it’s cool.
“We are doing a thing called Ultimo Angels as in Charlie’s Angels. It’s going to be me, Sarah and Abbey Clancy (who Janice worked with) – we’re going to Miami.”.

Curvy: Gemma’s figure has many admirers

Sizzling Gemma admits she has the hots for older men as stars reveal drug horror tales

The temperature soared in the jungle last night as sexy Gemma Atkinson took another shower in her skimpy bikini and admitted she fancies older men.
The curvy 23-year-old said she had a soft spot for actors such as Ray Winstone, 50, and Al Pacino, 67, and like more mature men.
The conversation in the camp also took a darker turn as the celebs discussed horror stories about taking drugs.

Sizzling: Gemma Atkinson strips off for a jungle shower
Former boyband star Jason “F” Brown, 31, said he nearly went “insane” on LSD.
“One time I went on the stereotypical bad trip you know well, with acid basically,” he said:
“I can honestly say on that night I kind of touched on real, real madness and it was unbelievable what went on.”
PR guru Lynne Franks, 59, confessed she lost the plot after taking magic mushrooms saying: “I was at a concert surrounded by people and I absolutely freaked out.”
Gemma said she had a bad experience with the same drug.
She said: “It was awful. I hated it. That’s when I said never, ever again.”
Singer Cerys Matthews said she was once hooked on drugs and spent a long time affected by them through terrifying hallucinations.

Gemma set pulses racing when she admitted she has the hots for older men
She said: “I have had flashbacks for 10 years. I can be walking down the street and see people’s faces melting and people with pigs’ ears on their heads – and this is sober.
“It’s stopped now but it went on for a long time and when you start doing that sober – that’s why I tread very carefully, you know.”
Lynne was later thrown out of the I’m a Celebrity jungle and immediately criticised fellow contestants Janice Dickinson and Rodney Marsh.
Franks branded former model Dickinson “two faced” and said she would “be fine” if she never saw her again.
She then called Marsh “a nasty piece of work” and accused him of being “ungracious”.
The public decided that the PR guru should go ahead of former Catatonia singer Cerys Matthews.

Lynne Franks said of her 13 days on I’m A Celebrity: ‘I’ve done jungle before but this is the hardest’
Franks survived just 13 days in the jungle, which included being pecked by ostriches.
On her exit she said of the group: “I love those guys and had such a fantastic time but I was so ready to go.
“I had a wonderful day yesterday and I am going out on a high.
“It’s time to get clean. You know, clean hair, clean fingernails, clean underwear and have a bath.”.

Lynne is the third person to be evicted from the jungle
She was close to tears when watching the highlights of her time in the jungle and said she hoped that Gemma Atkinson or “J” Brown would win.
Meanwhile, earlier in the show, she begged the public not to let Dickinson be crowned Queen of the Jungle.
The pair have been at each other’s throats since the reality show began.
Franks is desperate for the 70s supermodel to be voted out before the final.

Rivals: Janice and Lynne failed to see eye-to-eye in the jungle
“It’s Janice that I want to kill again today,” she told Christopher Biggins.
“She takes over, I hate her. They (the viewers) must like her, they keep voting her in. As long as they can see how obnoxious she is.
“Do they find her funny in her awfulness, is that what it is? It’s not funny because the meanness is there, sometimes she can be kind but only when it shows her in a good light.”
Biggins reassured her: “She won’t win.”
Franks replied: “Oh, I hope not. I hope she doesn’t win, it’s not fair, and she’s not a very nice person.
“She’s a bore and a liar, limited intelligence. When I first met her we were talking about a very close friend of mine that used to work with her as well. She died of cancer and I asked her if she’d gone to see her and she said no. She’s mean, mean, mean.”
Panto star Biggins chipped in: “She has no powers of observation.
“The other day when I had that blue leotard on, she didn’t even notice for 20 minutes. Walked right past me.”.

Rodney Marsh and Anna Ryder Richardson are lowered under the water while in the cage for the BushTucker Trial ‘Dreading water’
They are not the only jungle dwellers to tire of Dickinson.
The former model regaled the group with a tale of meeting Beatle George Harrison, recalling that he played the mandolin for her in a Bel Air hotel.
When she finished, former footballer Rodney Marsh said: “You could have shortened that story by about 50 per cent.”
Dickinson snapped back: “I reckon you can sit there and hang your gob.”
“Oh, shut up, woman, I’m having fun,” Marsh said.

Anna meets some hostile marine life. Rodney attempted to reassure her by telling her to ‘relax’
Later Marsh and Anna Ryder Richardson triumphed in their joint Bushtucker Trial.
The pair teamed up on an underwater task.
Marsh has infuriated female viewers with his comments about women.
But he had to eat his words after Ryder Richardson put in a sterling performance – while he fell over and had to be helped to his feet by rescue divers.
The Dread Water trial saw the duo lowered into a tank of water wearing diving bells.

Anna realises volunteering to take part in this trial probably wasn’t the best move
They had to retrieve stars from clear plastic spheres filled with creatures from the deep, including eels, lizards, frogs, yabbies, crocodiles and alligators.
“I’m not doing it, I’m not doing it,” screamed a terrified Ryder Richardson, but she overcame her fears.
At one point a water monitor lizard got stuck in her helmet.
The pair retrieved all nine stars.
An impressed Marsh told the Changing Rooms designer: “You went for it, it was brilliant.”

Gemma ‘does a Myleene’ and strips off to reveal skimpy bikini

I’m a Celebrity contestant Gemma Atkinson has taken the opportunity to show off her stunning body in a bid to re-enact the scene that made last year’s runner-up Myleene Klass famous.
The Hollyoaks star left little to the imagination in her skimpy print bikini as she bathed in the freshwater creek near camp.
Gemma’s bikini look was reminiscent of TV presenter Myleene who gained an army of fans – and viewer support – after she too regularly revealed her svelte physique in a white bikini on the popular reality show.

Gemma (left) and Myleene on last year’s show
Myleene shot to fame after her stint in the jungle, a move which revamped her ailing career and earned her a £1million M&S deal.
Atkinson, who once dated Manchester United star Cristiano Ronaldo, could be set to do the same and has already attracted male attention in the form of fellow jungle celeb ex-5ive star Jason “J” Brown with fellow contestant Janet Dickinson saying: “They make a great couple …. he’s besotted”.
Before coming onto the show, the actress claimed she wasn’t averse to the idea of romance but would definitely be keeping her clothes on.

Jungle fever: Gemma’s sexy figure is likely to set male pulses racing.

Gemma strikes a pose while Lynne Franks bathes in slightly more modest attire
She said: “I see the show as a real personal challenge, but I plan to keep my clothes on.
“I’m not going naked, ever. I am single, so I am open to romance – but I would be embarrassed to fall in love in front of millions of viewers.”.

Battle of the babes: Cerys enters the fray in the battle of the jungle babes revealing an enviable physique in her flame red bikini
Gemma wasn’t the only celebrity stripping off in the Australian heat. Rock chick and mother of two, Cerys Matthews, also disrobed in a bid to keep cool in the soaring temperatures revealing an enviable physique.
Wearing a flame red halternecked bikini, the Welsh singer showed off her curvy figure, which caught the attention of fellow campmate Rodney Marsh.

Hot stuff: But she attracted the attention of Rodney Marsh who asked her if her breasts were cosmetically enhanced..

…but she giggled and said they were not, and were all her own
And the football pundit didn’t waste any time asking the important questions.
Pointing at her chest area, he asked: “Are they real?” Cerys giggled in reply: “Yes they are.”
Meanwhile, Janice left her fellow celebrities with empty stomachs again when she refused to eat a meal of crocodile penis, locusts and silk worms.

John Burton eats an eye as part of the Bush Tucker duel
The fiery model had to carry out her third Bushtucker Trial after she was voted to face the task by viewers.
After Dickinson lost to John Burton Race, the chef tried to kiss her.
Dickinson turned down locusts then cockroaches, telling Burton Race: “No, no, I can’t do it. Have you got a wife or a girlfriend? She’ll call you cricket breath. ‘Hey, cricket breath’.”
When confronted with crocodile eyes, she screamed: “This is the sickest game in history. They’re looking at me. I can’t do it. They’re f***ing looking at me. I’m going to have the worst dreams. No.”.

Disgusted: Janice and her team went hungry as she refused to take part
She also refused crocodile penis, telling Dec: “Are you insane? I can’t eat croc d***.
“My name is Janice Dickinson but I’m not going to eat a crocodile.”
When Burton Race munched crocodile penis, she shouted at him: “He’s gay … you’re eating crocodile **** dude.”
The chef demanded: “Give me a kiss.”.

Food for thought: John and Janice at the ‘Train of Pain’ trial with Ant and Dec
After winning the task, Burton Race asked the ex-model: “How about we have a kiss, but no tongues?”
She replied: “Oh no, I have a boyfriend” before he kissed her anyway on the cheek.
Dickinson went back to her teammates, telling them they would go hungry again.
PR guru Lynne Franks boasted of the task: “I could have done that.”
Over at Croc Creek, romance appears to be brewing between Cerys Matthews and Marc Bannerman.

Feast your eyes: The trial also involved eating fish eyes
Bannerman, who already has a girlfriend, has been continuing to flirt with the ex-Catatonia singer.
The pair sat on Matthews’ bed and shared a cigarette as the rest of the campers slept.
After they finished smoking, Bannerman gazed up into the singer’s eyes.
When they decided to get some sleep, he leaned over and gave the divorced Welsh star a kiss before going to his own bed.
Dickinson also tried to get in on the flirting act, helping to wash and scrub “J” Brown, while saying: “You’re so sexy, your body’s great”.

Gemma Atkinson acclimatises in her bikini Down Under as Malcolm McLaren dramatically quits I’m a Celebrity

Gemma Atkinson, the Hollyoaks actress who once dated Manchester United star Cristiano Ronaldo, made a beeline for the beach as she arrived on ‘set’ for the start of I’m A Celebrity.
Playing beachball with her minder, she showed off one of the two bikinis she will take into the rainforest for a series of gruelling challenges.
Gemma is one of ten celebrities who will be airlifted in typically dramatic fashion into the jungle camp today to prepare for the show’s launch tomorrow. The lads’ mag pin-up hopes the show will give viewers a deeper insight into who she really is.

Gemma Atkinson enjoys a relaxing day on the beach before the gruelling tasks of I’m A Celebrity begin
She said: “In real life I’m not glamorous at all. I’m sitting here now with no make-up, in my tracksuit pants, a vest, and my hair scraped back – this is how I look most of the time at home: like something out of The Royle Family.
“I see the show as a real personal challenge, but I plan to keep my clothes on.
“I’m not going naked, ever. I am single, so I am open to romance – but I would be embarrassed to fall in love in front of millions of viewers.”
Meanwhile, ageing punk rocker Malcolm McLaren has dramatically pulled out of the show at the last moment.
The former Sex Pistols manager was ready to board a boat to take him to the six-star Versace Hotel on Australia’s Gold Coast to meet the other contestants, but never got on it.
It is the first time someone has walked out before even making it into the jungle.

Gemma Atkinson frolics in the surf and proves she’s sporting ahead of her jungle experience
An ITV source revealed that McLaren bottled out after his health and safety briefing when he was told that seven of the world’s most venomous snakes live near the camp.
“He has a phobia of snakes and is scared of spiders, and was terrified he would fall and break a leg in the slippery conditions,” said the source.
“He was also worried about crossing bridges because he is afraid of heights.
At the age of 61, he was intimidated by the physical challenges. He just lost his bottle.”
McLaren will forfeit his fee, believed to be £100,000.
Panto star Christopher Biggins is among stand-bys who could take his place.
For the contestants staying put, global warming may provide a welcome bonus.
Australia’s worst drought in 100 years has had a devastating effect on edible 3in witchetty grubs, leading to a shortage for the infamous bush-tucker trials.

Malcolm McLaren is the first celebrity to walk out without making it into the jungle
Special supplies of the Aboriginal delicacy were being flown in from Hobart, Tasmania.
However, the ten celebrities still face some hideous food trials, including the challenge to eat pigs’ anuses.
Executive producer Christopher Lore, who has 70 assistants on the show, said last night: “We are going to push the celebrities to the edge of their fear factor of claustrophobia, heights, darkness, very deep water and nasty biting animals.
“There are also new delicacies to eat including one which I won’t divulge, except to say that it’s live, it flies and I recommend you hold it by the wings and just eat the body.”
A celebrity will be buried alive in a grave, complete with a specially commissioned headstone, and someone will be submerged deep in a fake sewer where they will have to crawl through a narrow space running with stinking water and swarming with rats and snakes.
If that isn’t bad enough, the jungle jail is back. Last seen two years ago, the bamboo cage – reserved for jungle inmates who cheat or break the rules and which lies in a deserted area more than a mile from the camp –has only a basic camp bed, a blanket and a primitive chamber pot.
Yesterday the stars were savouring their last moments of freedom.

The camp is likely to be particularly lively at night this year: almost half the contestants have a history of sleepwalking, and almost as many admit they snore.
The line-up also features Janice Dickinson, aged “none of your business”, who bills herself as “The First Supermodel”; former footballer and commentator Rodney Marsh, 63; PR guru Lynne Franks, 59; Anna Ryder Richardson, 43, of Changing Rooms fame; chef John Burton Race, 50; former EastEnders star Marc Bannerman, 34; singer-songwriter Cerys Matthews, 38; and former singer with boyband Five Jason “J” Brown, 31.
The biggest fear for most of the contestants is lack of food.
Marc Bannerman said: “I’d like to smuggle in my mum or my old school dinner lady. But there’s no chance I’ll walk out.
“I’ll only leave if I’m stretchered out.”
John Burton Race revealed that he had put on about 10lb. “If I need to, I can live off the fat,” he said.
Lynne Franks said: “I’d always planned to do something special for my 60th birthday, like climb the Himalayas.

Possible stand-in? Christopher Biggins is rumoured to be taking Malcolm’s place
“So this is perfect. Besides I’m desperate to lose some weight. Of course I’d like to win – but I’m not sure about being Queen of the Jungle.
Goddess of the Jungle sounds better, as Cerys Matthews has the greatest number of fears and phobias – ranging from caterpillars to heights – and said: “I’m not entirely sure why I’m here.”
DIY expert Anna Ryder Richardson said her practical skills might come in useful. “I might make a boot rack and maybe even weave some shoe covers.”
The programme-makers are also hoping for romance. Both Gemma and “J” have admitted to fancying each other – with Gemma confessing she had been a fan of Five.
She said: “When I was a kid I had a picture of him on my pencil case.’
And “J” said: “I’ve never met her but she’s not the worst-looking girl in the world, is she?”
But one contestant stands out as determined to let no one get the better of her.
Janice Dickinson, who once bedded Mick Jagger, has insisted she will use almost any tactic to spice up the show and enhance her chances of winning.
She said: “I did it with Mick Jagger, so don’t think I couldn’t do it with a wombat. I’m up for anything.”

Ex-Hollyoaks star Gemma Atkinson is the ultimate angel in sexy lingerie shoot

She may not be a household name just yet but actress Gemma Atkinson has come up with a cast-iron way to ensure her name is firmly ingrained in the public consciousness.
The ex-Hollyoaks stars has joined Girls Aloud star Sarah Harding, and Kimberley Stewart as a spokesmodel for lingerie brand Ultimo
The 22-year-old, is set to outclass Myleene Klass as the top jungle babe on the new series of ITV’s ‘I’m A Celebrity…Get Me Out Here’.
But it’s her new role as the face of Ultimo’s D-G lingerie range which is sure to make her all the more memorable.

Ultimo angel: Ex-Hollyoaks babe Gemma Atkinson has plans to set the showbiz world alight – starting with this sexy lingerie shoot for Ultimo’s D-G range
Gemma who was recently replaced as the face of La Senza by model Petra Nemcova – was handpicked to promote the collection for the bigger-busted woman.
She completed her first modelling shoot for the D-G range in Glasgow wearing items from the new range including a sexy satin corset.
And judging from the pictures, she has a bright future ahead of her.

I’m a celebrity: Gemma plans to outclass last year’s top jungle babe Myleene Klass as she is set to join the cast of reality TV show I’m A Celebrity…Get Me Out of Here
Gemma said: “I am delighted to be the Face and Body of Ultimo D-G. The collections are fantastic – at last big cup lingerie which has sexy and practical collections – I love it!”
Michelle Mone, creator of Ultimo, who famously fell out with Penny Lancaster and Rod Stewart after dropping the rocker’s wife for his ex-Rachel Hunter said: “Gemma was fantastic to work with and she looked stunning in the first ever Ultimo D-G cup lingerie.”
Gemma, who used to date Manchester United ace Cristiano Ronaldo, but is back with on-off boyfriend, Wigan Athletic footballer, Marcus Bent, added: “It’s certainly going to spice things up for me.
“And when a girl feels sexy it’s usually her boyfriend who gets the treat too.”
The ex-Hollyoaks star – who’s gone from blonde to brunette overnight – will not be replacing Girls Aloud member Sarah Harding who models the A-C cup range for Ultimo.

Spice up your life: Gemma said her Ultimo lingerie would be a great treat for her boyfriend Marcus Bent – and would spice up her life
Gemma has big ambitions for her career, and alongside her appearance in I’m A Celebrity, she landed her first big screen role and revealed she has ambitions to join the Hollywood A-list.
Recent reports said she is set to feature alongside Austin Powers star Heather Graham in a forthcoming film.
She told The Daily Star: “I realised that I wanted to get back into acting and I am filming my first feature film in London, which is absolutely great.”
Atkinson played Lisa Hunter in Hollyoaks between 2001 and 2005.

A-list ambition: Gemma revealed she is starring in a film with Austin Powers star Heather Graham and has ambitions to make it in Hollywood

Gemma voted out of jungle as she looks skinnier than ever