








© by Reflex / Photography Damián Soloducha / Styling Ari Mendes / Model Guido Carminatti at LOOK 1
REFLEX MAGAZINE Website









© by Reflex / Photography Damián Soloducha / Styling Ari Mendes / Model Guido Carminatti at LOOK 1
REFLEX MAGAZINE Website
© by Hysteria / Photography Simon Harris, Piczo, Liam Warwick, Pelle Crépin / Styling Mervyn Boriwondo, Christopher Preston
Hysteria Magazine releases its second print issue entitled »Fetish,« which is available to order online now. The bi-annual men’s magazine, which is the brain child of stylist Mervyn Boriwondo, launched online in 2009 and now releases issue #2 of the magazine in print format. The second issue offers five different covers, featuring some of the most exciting faces of the moment, which includes muse of the issue Jester White, shot by Pelle Crépin, who steps into the role of contributing photographer. Contributing artist Larissa Haily Aguado illustrates notions of Fetish through manual collage.
Other contributions come from emerging talents which includes stories from photographer Piczo, Liam Warwick who shot Reece Sanders in our Autumn/Winter 12 collections story, styled by Christopher Preston. Also in the issue photographer Simon Harris returns after his turn in our first issue, shooting the beautiful Dioni Tabbers in a dominatrix inspired story.
Also in the issue is an interview with visual artist Slava Mogutin who talks about his controversial beginnings in Russia, his introduction to the New York Art scene in the 90’s and we also get his take on changing attitudes to the ideas of the world of Fetishes.
HYSTERIA MAGAZINE Website DIONI WEARS EARRINGS AND NECKLACE BY GILLIAN HORSUP @ GRAYS ANTIQUE MARKET, CUFFS BY PEBBLE LONDON, TOP BY AMERICAN APPAREL STYLING BY MERVYN BORIWONDO JESTER WEARS JACKET, SHIRT AND GLOVES BY ATSUKO KUDO, ROLLNECK BY ACNE STYLING BY CHRISTOPHER PRESTON REECE WEARS JUMPER BY LOUIS VUITTON STYLING BY MERVYN BORIWONDO JESTER WEARS SLEEVLESS JACKET BY YVES SAINT LAURENT, TOP BY DIOR HOMME


At a time when up to the minute cultural information is widely available on the internet, USED, the London based bi-annual publication focussing on the interaction between Fashion and Art, aims to create a magazine that serves as a point of visual inspiration for the fashion and creative industries.
Following the recent launch of their 4th issue, USED is now launching their iPad app. By utilising hi-definition imagery, video and interactivity, the USED iPad app showcases the contents of issue 4 in an unrestricted, non-linear format that removes the boundaries of a printed publication. Keeping in line with the hi-end aesthetic of the USED print magazine, the app aims to become a desirable object in its own right which can be saved and returned to time again.
With USED issue 4, the app has been built from the ground up using the printed magazine as inspiration and reference, rather than a direct replication. Each feature is presented as an individual entity, with specific points of interest relevant to the content throughout.
Interactive designer Simon French at London based creative agency Useful explains; »One of the most important elements of the app, from the initial stages of design to the final processes of development, was to make sure that the app held a distinctive character that encompasses the core spirit of the USED brand and its printed publication, whilst showcasing an individual object in its own right. Each feature was re-thought, re-designed, re-purposed for the iPad, rather than directly shoehorned onto a screen. Using the current platforms of digital publishing development, such as the Adobe DPS and HTML5, we have been able to create an app that looks as great as it is to use.«
Users of the app are able to navigate content by swiping from one story to another, or alternatively by zooming out and viewing a full overview of story features at once. Content is enriched through animation and interactivity, all of which is designed with the iPad in mind. Fashion stories are brought to life through live motion, produced by leading industry creatives such as Elliot Dear, Adam Goodison and the Wandering Bears collective.
USED iPAD APP at iTunes
USED MAGAZINE Website






© by Ponystep / Photography William Selden at Mini Title
PONYSTEP MAGAZINE Website







© by Anothercompany / Editorial Design & Art Direction Joachim Baan at Anothercompany
Yesterday the Dutch ›Centraal Museum‹ published a book called ›Blue Jeans‹. This denim publication was put into print to support the museum’s internationally admired ›Blue Jeans‹ exhibition.
Across various themes, the exhibition shows the history of 350 years jeans. It presents contemporary denim interpretations and unique historical products such as indigo kimono’s from Japan. On top of that it shows the way jeans evolved in fashion photography by artists like Richard Avedon and the exhibition is showcasing the history, craftsmanship as well as innovative technology in denim design. Amongst many other jeans artefacts the museum naturally presents a wide selection of the most extraordinary jeans around.
This ›Blue Jeans‹ publication consists of 4 essays: Design Jeans, Amekaji (Americana & Japan), Green Jeans and Dutch Jeans. Next to that the book consists of a Denim Dictionary in collaboration with Tenue de Nîmes. In ›Denim Heads‹ the museum portraits a variety of denim aficionado’s accompanied by their favourite pair of blue.
The ›Blue Jeans‹ book is designed by Joachim Baan and is available for wholesale as from today. Note: The English edition of the book is published in limited quantities. This first edition is available for a wholesale price of €15,00. The suggested retail price is €25,-
TENUE DE NÎMES Website




© by Third Looks / Photography Rebekah Seok / Styling, Production Rocky Li / Model Sean Risley / Clothes, Special Thanks Graymarket Brooklyn
Full editorial can be seen here:
THIRD LOOKS Website















© by Christian Westphal / Photography Bo Johannsen / Print Design Sara Haraique / Model Emilie at Scoop
»Christian Westphal has been caught by the fuzz. Whereas last two seasons was all about cut, the story for Summer 2013 is texture and lightning. To ensure that the focus is on the fabrics, the Danish-born designer zeroes in on a few uncomplicated, graphic silhouettes: over-the-knee skirts, nylon silk jackets, pants with cut-away waistband, and the signature shirts, some of them pumped up with away-from-the-neck volumes and bringing refined add-on plisses on collar and placket pieces.
On the other side of the spectrum, a fitted jacket comes whipped up from a weightless silk and metal blend. In the Westphal collection you’ll see a mix of minimalism, strong silhouettes and fresh accent colours that still defines the 2010’s, and this remains Westphal’s thing.
He wants his clothes to be for the modern urban women and aside from an incongruously literal Vegas reference in a metal powder gold print on black silk, the almost-abstractions look like scatterings of city lights. Westphal wants to literalize the notion when he decorates one skirt and a blouse with melting gold to replicate the lights of a Vegas building by night. But the real inspiration is anything but pseudo-science.
There is a school of thought which says that mystery preserves the magic, but Westphal tries to understand that if you reveal the machinery, you can enhance the mystery. That’s because you’re throwing a spotlight on the intangibles of creativity. But the other message of the collection is man-made: a shrugged-off casualness, and because this isn´t particularly fashion, Westphal uses the counterbalance of hyper-fashion silhouettes from Italian and Spanish haute couture of the 1950’s, however simultaneously academic and seductive.«
CHRISTIAN WESTPHAL Website






























© by Dior Homme
DIOR HOMME Website









































© by Sosnovska / Photography Vitali Chyleka / Graphic Prints Aleksandr Monich / Model Eugen Goron
»The source of inspiration for Sosnovska’s ›Drygva‹ (engl. Moorland) Spring/Summer 2013 collection has become nature of its laconic simplicity, with typical signs and features of the Belarusian land. Ties between man and nature, circulation to the roots and history. Moorland and dense forests, misty haze and morning gray sky with feeling tied the theme and image collection for S/S 2013. The man who united with the world. He knows who he is and why he came here. His reflection takes away cold flow. He is eternal, as a natural manifestation.«
SOSNOVSKA Website
















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