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PROUDRACE Website
© by YSL / Photography & Styling Hedi Slimane / Music Paper Tiger by Beck
SAINT LAURENT PARIS Website







Posted by Y-3 / Creative Direction Lloyd & Co / Photography Pierre Debusschere / Styling Jay Massacret / Hair Esther Langham / Make-Up Adrien Pinault / Models Juliane Grüner, Guerrino Santulliana
In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming opposites combining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The communication campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.
The Spring/Summer 2013 campaign film is an evolution of these themes – study of movement, distortion and transformation. Through a cutting edge interactive online interface located on the Y-3 website, the user will be able to engage with the video content and through manipulation of sound and image will create their own video clips to share online with others. In addition, Y-3 commissioned Tim Hecker, noted as one of the most preeminent figures currently making ambient music, to compose an original work exclusively for the Spring/Summer 2013 interactive video. As with much of Tim’s work this piece plays with notion of variations on a theme, resulting in individual loops which shift and pulse in time with the visual effects of the campaign film.
Y-3








© by Eastpak x Wood Wood / Art Direction Brian SS Jensen / Photography Sacha Maric / Styling Sebastian Machado / Hair, Make-Up Rikke Dengsø / Model Julius Gerhardt
The Eastpak x Wood Wood S/S 2013 collection »Modulation« will be pre-released in limited stores December 15th! Among stores pre-dropping are all Wood Wood stores, Hunting and Collecting and OKI-NI.
WOOD WOOD Website
EASTPAK Website











© by Urenko / Photography William Kano / Prints Atelier Olschinsky
URENKO Website












© by Filippa K. / Photography Lachlan Bailey at Management Artists / Hair James Pecis at D+V / Make-Up Yadim at Tim Howard / Styling Robert Rydberg at Link Details / Art Direction David Hägglund at Studio David Hägglund / Models Julia Stegner at Women, Clement Chabernaud at Success / Production Creative Chaos / Location Tribeca
FILIPPA K Website















© by Christian Westphal / Photography Bo Johannsen / Print Design Sara Haraique / Model Emilie at Scoop
»Christian Westphal has been caught by the fuzz. Whereas last two seasons was all about cut, the story for Summer 2013 is texture and lightning. To ensure that the focus is on the fabrics, the Danish-born designer zeroes in on a few uncomplicated, graphic silhouettes: over-the-knee skirts, nylon silk jackets, pants with cut-away waistband, and the signature shirts, some of them pumped up with away-from-the-neck volumes and bringing refined add-on plisses on collar and placket pieces.
On the other side of the spectrum, a fitted jacket comes whipped up from a weightless silk and metal blend. In the Westphal collection you’ll see a mix of minimalism, strong silhouettes and fresh accent colours that still defines the 2010’s, and this remains Westphal’s thing.
He wants his clothes to be for the modern urban women and aside from an incongruously literal Vegas reference in a metal powder gold print on black silk, the almost-abstractions look like scatterings of city lights. Westphal wants to literalize the notion when he decorates one skirt and a blouse with melting gold to replicate the lights of a Vegas building by night. But the real inspiration is anything but pseudo-science.
There is a school of thought which says that mystery preserves the magic, but Westphal tries to understand that if you reveal the machinery, you can enhance the mystery. That’s because you’re throwing a spotlight on the intangibles of creativity. But the other message of the collection is man-made: a shrugged-off casualness, and because this isn´t particularly fashion, Westphal uses the counterbalance of hyper-fashion silhouettes from Italian and Spanish haute couture of the 1950’s, however simultaneously academic and seductive.«
CHRISTIAN WESTPHAL Website

























© by Adidas / Creative Direction Pietsch Lim at PL STUDIO / Photography Willy Vanderperre / Styling Jay Massacret / Hair Anthony Turner / Make-Up Gucci Westman / Models Eddie Klint, Malcolm De Ruiter, Marloes Horst
»Bodies in motion tend to stay in motion. It’s an age-old principle that is at the heart of a new adidas SLVR Spring/Summer 2013 collection inspired by martial arts, Fight Club, and the human physique.«
ADIDAS SLVR Website


















© by Spon Diogo / Photography Nikolaj Møller / Styling Spon Diogo / Grooming Rabea Schæfers / Model Debbie Wallace at Seeds
SPON DIOGO Website









































© by Sosnovska / Photography Vitali Chyleka / Graphic Prints Aleksandr Monich / Model Eugen Goron
»The source of inspiration for Sosnovska’s ›Drygva‹ (engl. Moorland) Spring/Summer 2013 collection has become nature of its laconic simplicity, with typical signs and features of the Belarusian land. Ties between man and nature, circulation to the roots and history. Moorland and dense forests, misty haze and morning gray sky with feeling tied the theme and image collection for S/S 2013. The man who united with the world. He knows who he is and why he came here. His reflection takes away cold flow. He is eternal, as a natural manifestation.«
SOSNOVSKA Website
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